It's a $5B market in the US. Traditional grocery stores, catering companies, restaurants, and grocery delivery services are competing with the newest kids on the block. The meal-kit companies. With all that competition, it's going to be interesting to watch how this plays out.
And so I tried the 50%-off-order-first-order from Chef's Plate. Ordering was easy:
- Pick your plan - 2-Person plans cost $10.95 per person and Family plans cost $9.75. Delivery is free for all the plans except the 2-Person 2 meal plan.
- Pick your meals - I chose 2-Person 4 meal plan. The meal selection showed a photo and a brief description of the meal. Clicking through, you see time estimate, ease rating, calorie count, and a list of supplies. And they point out if it's gluten-free and/or dairy-free.
- Pick your date - delivery is twice weekly in Calgary and varies by delivery area.
It's a subscription: as long as your subscription is active - they'll "... automatically choose meals for you each (week)."
The package arrived by Fedex Express at 12:20 PM today.
|Recipe cards and welcome|
|Four bags - one for each meal|
|special liner to help keep things cool|
|chicken and fish tucked under ice packs|
I repacked the bags and tucked them in the fridge. Tonight, I'll be making Seared Salmon over a Caesar salad with homemade focaccia croutons and asiago cheese.
|Two more meals unpacked|
|Two of the meals unpacked|
PS - I paused my subscription - the only way I could see how to stop future deliveries - I'm not sure that a subscription would work for me. Like buying too much produce and having to compost it, I'm not sure I could manage regular delivery.