I like to cook. And I like to eat fresh and healthy meals. So, I read about food. A lot. When I read that Canada's battleground is opening up with
meal-kit services - my techie-foodie heart pounded. I liked the idea so much, I tried to get a job at HelloFresh - but that's another story.
Fast-food-meets-health-food-101:
It's a
$5B market in the US. Traditional grocery stores, catering companies, restaurants, and grocery delivery services are competing with the newest kids on the block. The meal-kit companies. With all that competition, it's going to be interesting to watch how this plays out.
And so I tried the 50%-off-order-first-order from Chef's Plate. Ordering was easy:
- Pick your plan - 2-Person plans cost $10.95 per person and Family plans cost $9.75. Delivery is free for all the plans except the 2-Person 2 meal plan.
- Pick your meals - I chose 2-Person 4 meal plan. The meal selection showed a photo and a brief description of the meal. Clicking through, you see time estimate, ease rating, calorie count, and a list of supplies. And they point out if it's gluten-free and/or dairy-free.
- Pick your date - delivery is twice weekly in Calgary and varies by delivery area.
It's a subscription:
as long as your subscription is active - they'll "... automatically choose meals for you each (week)."
The package arrived by Fedex Express at 12:20 PM today.
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Recipe cards and welcome |
Four bags, each labeled with the meal inside, were neatly tucked in.
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Four bags - one for each meal |
A layer, separating the bags from the ice packs had a handy reminder -there's more food under all that packaging.
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special liner to help keep things cool |
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chicken and fish tucked under ice packs |
I repacked the bags and tucked them in the fridge. Tonight, I'll be making Seared Salmon over a Caesar salad with homemade focaccia croutons and asiago cheese.
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Two more meals unpacked |
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Two of the meals unpacked |
I'm looking forward to trying four dishes that I'd probably never try making at home. It's kind of fun getting a bag of ingredients individually portioned - like having your own sous chef. On the other hand, I can't get over the amount of packaging. I'd also like to see labelling on sources for the food (fresh, farmed, previously frozen, country of origin...).
PS - I paused my subscription - the only way I could see how to stop future deliveries - I'm not sure that a subscription would work for me. Like buying too much produce and having to compost it, I'm not sure I could manage regular delivery.